What’s BreakingAd?

An Instagram account created by the brilliant minds of moi, Bre, and co-founder Laura Canzano, that breaks down the
ad game for newbies. Since its creation, we’ve been invited to speak on podcasts, industry panels, and have taught
courses at Adhouse NY, Denver Ad School, and Miami Ad School.

Junior: HIRE ME ‼️⁠ CD: Why you? What makes you “special?”⁠ Junior: *rambles incoherently*⁠ ⁠ We’ve all had this question asked.⁠ But when you’re new to the game,⁠ tf do you say? 😕 ⁠ ⁠ Know every response is unique 💎⁠ We&rsq
I’m currently unemployed (Bre 🧀).⁠ But I work harder now, than when employed. ⁠ ⁠ Why? Because there’s no time to clock off at ⏰⁠ No CD telling you, “you’re done for the day.” ⁠ No PM saying, “nope nothing in the
Before an agency 👀 you⁠ They see your book 💻⁠ And guess what...they’re always looking.⁠ **checks IP address for Wieden**⁠ ⁠ So keep your book buttoned up.⁠ Or get passed up candidate 30,867 ❌⁠ ⁠ Don’t take our word for it 💬⁠ Take @Pimp
Burnout. No.1 issue right now 😭⁠ How the eff do we cope?⁠ Simple. Set boundaries 💁‍♂️⁠ Your mental health will thx you 💜⁠ ⁠ Why? BC on your deathbed you won’t say:⁠ “Dang, wish I had more 🦁!”⁠ You’d relish the moments
Stop beating yourself up 🛑 Stop thinking you’re a shitty creative. 🦸‍♂️F-O-C-U-S 🦸‍♀ You know your worth. The ad game is not rocket science. It’s not ◾ and ◻️ Or rooted in F = Gm1m2/r2 You can agree to disafuckingree. Here, o
Got something to say?⁠ Frustrations. Complaints. Proactive ideas.⁠ Find an ally to speak on your behalf 🗣️⁠ ⁠ Before you earn your keep,⁠ Allies have already proven there’s. ⁠ They will go to bat for you. ⁠ ⁠ Decisions makers trust them.⁠ Beca
Congrats noob 🥳 You have student awards ✅ Future Lions. D&ADs. One Show. Your book is solid ✅ You have street cred ✅ Agencies LOVE juniors like you. Cause you’re legit and inexpensive. Best of both worlds 🌐 BUT ay yo, #ego check 📝 Wh
For the love of all that is holy 🙏⁠ Don’t feed into woke-washing culture⁠ It comes across performative AF⁠ And str8 up opportunistic💀⁠ ⁠ Sexist, dystopian Peloton ad. TRASH.⁠ Spaced out COVID logos. Just TRASH.⁠ **cough McDonalds cough**⁠ &ld
Internships be like...⁠ You’re doing a great job 😃⁠ The whole team really likes you ☺️⁠ We love your fresh thinking 🤗⁠ ⁠ BUT. There’s always a but. ⁠ Like Papa Fern says 👉⁠ Don’t put all your 🥚 in one basket. ⁠ ⁠ If you don&rsqu
Dear BIPOC, ⁠ ⁠ You juniors are the future of the ad game.⁠ Your truths will write scripts 🖊️⁠ Your narrative will shape brands 🖤⁠ And change the industry we know as a whole.⁠ ⁠ Consumers are taking notice 👀⁠ They’re paying extra close atten
We’ve had thousands of ideas.⁠ Brilliant. Shitty. Smart. Dumb.⁠ But less than .0004% of them come to life 😢⁠ ⁠ Why? Because it doesn’t depend on us. Or You.⁠ There’s a shit ton of factors outside your control 🔮⁠ ⁠ Causes of 💀 inc
Listen up, bright-👀 eager creative. Take a seat, cause this one took time to learn.⁠ ⁠ You can have the best idea ever.⁠ But if it ain’t packaged nicely. DEAD.⁠ If it ain’t articulated correctly. DEAD.⁠ And if you can’t say it in o
Computer crashed AGAIN? IT where you at 💻 Need supplies? Hit up the mail room ✉️ Starving? Ask the janitor for meeting leftovers 🦝 *swallows wilted lettuce with remorse* Notice how all these folks work outside of creative. Yet make creative lives
Muted but still making moves for Black Lives Matter. No hashtag ❤️
Unleash the backlash 🥊 This is a big debate. One camp argues: get in. get out. Other camp argues: stay put KAREN! Truth is, it depends on your ad goals. Don’t fix what’s not broken 🔧 If ya have the right mentors, accounts and decent p
Snitches get stitches. It’s the lay of the land. Keep your ish to yourself, and no one can eff with you. But go around running your mouth, BYE FELICIA. Your partner sucks? Deal with it. Your boss is an asshole? Welcome to the club. You hate y
Your agency name opens the 🚪 for you. But your connections keep it open. You are your network. No job? Build your contact base. Got a job? Build your contact base, harder. Inside and outside your agency. Be active on Linkedin. Hit up the Fishbow
What color is your aura? Mine is firecracker red 🧨 Shocking.⁠ But Goopspiracy aside, agencies have auras too. Big. Small. Mid-size. No-size-remote agencies. ⁠The people inside make up its energy ⚡⁠ Question is, are you on the same wavelength❓ And
40+ hours a week stuck with one person 😱 Sign me up!⁠ Creative partnerships are like arranged marriages. ⁠Platonic love at first sight. Or murder she wrote 🔪⁠ ⁠ Either way, it’s your job to make it work.⁠ Invest in your partnah or swipe left
Quickest route to ad success? Find your Obi-Wan Kenobi 🌟 That’s nerdspeak for GET YOSELF A MENTOR. Especially one that matches your style and aspirations. Pros: Help you grow as a creative, serve as a sounding board, lend support, connect y