Cheerios: The One You’ve Been Waiting For

There are so many protein cereals on the shelf, it's hard to know which one you can actually trust. Then Cheerios Protein came along.
No more dating around. No more shopping around. When it comes to protein cereal, you've found the one. The search is over.
In partnership with Mother, we amplified the multi-cultural lens on this hard-hitting truth for the most protein-packed cereal on the shelf.

Lead agency: Mother NY
Role: Multi-cultural CD partner at Macías