Pollo Tropical: PT Comments on Miami

Pollo Tropical isn't just a local QSR. It's a Miami staple plugged into la cultura. So naturally, it has something to say about it.
We created an award-winning billboard series that positions Pollo as Miami's unofficial ambassador of hot takes.

Agency: Macias Creative
CCO: Marcos Macías
CDs: Bre Fern & Arnaud Páges
Art director: Oriana Montenegro
Copywriter: Carolina Del Busto
Jr copywriter: Cristina Angée