Nivea: Rethink Soft

NIVEA: RETHINK SOFT

In our society, soft connotes weakness. But in reality, it’s our superpower.
It’s a form of strength that has lead movements, shaped culture and bridged the gap
in times of war. Soft is powerful.

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Agency: FCB NY
CCO: Ari Halper
CDs: Berto Santana & Luciana Cardoso
Copywriter: Bre Fern
Art director: Anjali Rao

Easterseals: D1$@B1l*tY is not a dirty word

OneMain Financial: Lending Done Human