OneMain Financial

The lending industry–for the most part–is an inhuman, online-only sea of bots that don’t care
about people’s needs. Thankfully, OneMain Financial is different. They not only put the person back
in personal lending, they make lending...human.

Fast like a NASCAR

In racing, just like lending, humans make all the difference. Especially when it comes to speed, trust and simplifying complex lingo.
That’s why we teamed up with racing legends Elliot Sadler and Dale Earhardt Jr. to see how they translates inside the world of NASCAR.

Agency: FCB NY
CCO: Ari Halper
CDs: Luciana Cardoso & Berto Santana
Copywriter: Bre Fern
Art Director: Anjali Rao