Smokey Bear: Smokey animoji

How does the longest-running PSA stay relevant, fresh and “hip?” By turning into an animoji, duh. So for Smokey Bear’s 75th Birthday,
Golden Girls’ Betty White, Stephen Colbert, Al Roker and Jeff Foxworthy are lending Smokey Bear their voice to help spread his
iconic catchphrase—Only You Can Prevent Wildfires.

Agency: FCB NY
CCO: Ari Halpar
ACD: James Meiser
CW: Bre Fern & Sarah Bass
AD: Anjali Rao